Misinformed or first-time investors lose money every single year through bad financial decisions and poor investments. Southlake is known to be an affluent community, but there seems to be a lack of financial literacy in the newer generations. 

Senior Ayan Bakshi recruited his classmates seniors Arjan Suri and Anson Omar to create a finance club at Carroll Senior High School, where they encountered this problem and became determined to solve it. 

“That’s when we found a unique solution,” Bakshi said. “One focused on giving financial education to all demographics through the use of a virtual chatbot.” 

Enrichify is a 501(c)(3) organization that was created in Bakshi’s finance club. They help teach young adults about financial literacy and how to begin properly establishing a portfolio. They’ve already begun their first phase of the organization with their chatbot that runs on a database of over 10 million words and multiple financial textbooks. 

“Our main aim with our algorithms is to allow the user to connect their stock portfolio and receive personal insights on stock rebalancing and idea generation,” Suri said. “I think this is a big step in teaching, rather than only giving answers.”

They are currently in a trial phase of gaining more users and creating presentations across Southlake. Because of how young the organizers are, they require significant funding, connections, and partnerships in order to keep Enrichify alive.

“Enrichify’s main goal is to empower anyone from those who are just entering the workforce to those about to retire, providing financial literacy through AI-based chatbots, and a financial portfolio integration,” Suri said. 

At the Southlake City Council meeting on Sept. 3, Enrichify was given the spotlight.

“This is awesome, I’m really inspired by young people pursuing something so aggressive and so well thought out,” council member Amy Torres-Lepp said. “When I was 16 I don’t remember talking about finances at those levels, so I think this is awesome.”